Vision, Mission and Values

Our Vision

Enhancing human self-care towards healthy lifestyle


We look after the total well-being of people by offering care, cure and protection to our customers through diversified portfolio of healthcare products.
We focus on Medicated Cosmetics (Cosmeceuticals), Food Supplements (Nutraceuti­cals), Medicines (Pharmaceuticals) and Pharmaceutical Supplies to deliver real value and better health to all our stakeholders.
We develop our company through innovation, learning and best quality people retention

Our Values

1- Respect for People:
        We promote a diverse culture and a commitment to mutually respect our employees, our customers and our communities.
2- Collaboration - “TEAMWORK”
        We value teamwork – working together to achieve common goals is the foundation of our success.
3- Integrity:
        We do what is right for our customers, our communities, our shareholders and ourselves.
4- Leadership
        We value people at every level who lead by example, take pride in what they do and inspire others
5- Autonomy:
        We all share responsibility for our company as a whole and for its results. We have a social responsibility and we carefully protect the positive image of our company.
6- Customer Focus:
        We shall be the solution provider of first choice in our selected markets. All of our decisions are taken with the customer in focus. Working in partnership, we aim to add value for our customers, as well as for our company.
        We promote an innovative culture and attitude. We think differently and strive to apply innovative thinking and creativity to everything we do. Innovation is a key driver for our growth.